About Us

Established in 2020, Telemetry is a strategic communications agency that's created a more powerful approach to storytelling. Leveraging experiences from our client, agency and publishing backgrounds, Telemetry brings leadership, vision and strategy to brands seeking a fresh approach to communications. By creating a more powerful approach to multi-platform narratives, Telemetry enables our clients to find their brand voice, resonating with an ever-evolving audience.

Our Team

We are an amalgamation of creative and content disciplines with one common goal: putting out the best work humanly possible for the companies who trust us with their brands.


Meet the Team


Craig Daitch

Founder & President

Throughout his 20+ year career in advertising, marketing, and public relations, Craig Daitch has found himself at the center of the innovation, creativity, and strategy Venn diagram on more than one occasion. Thankfully, this is where he’s thrived. 

Having the advantage of working for the agency, client, and publishing sides of the industry, Craig has won Cannes Lion for his work on Discovery Communications, associate produced a film on Autonomous cars that premiered at SXSW, and even received worldwide attention for taking a 1.0-liter engine in his luggage on his way to LA Autoshow while working for Ford Motor Company.

An innovator by conviction, and emerging media visionary by choice, Craig leverages a strong entrepreneurial background, having previously co-founded two successful startups in the emerging media space.

A graduate of Western Michigan University, Craig resides in metro Detroit with his wife Candi and two daughters.


Kaitlin Jarvis

Vice President, Group Account Director

Kaitlin Jarvis is a strategic communications professional with expertise shaping strategy for global B2B and B2C brands. With experience executing high-profile consumer launches, Kaitlin’s expertise in marrying research with creative storytelling, media relations and social media has proven to drive measurable business results for brands like Michelin USA, Mizuno, Ashton Woods Homes, Tire Rack, among others.

Kaitlin holds both a bachelor’s degree in public relations and a masters degree in public relations, advertising and applied communication from the University of Alabama. A former viral Alabama football blogger, she resides in Huntsville, Alabama with her husband and two daughters.

Andrew Ganz

Andrew Ganz

Executive Editor

Andrew Ganz has had cars in his blood ever since he gnawed the paint off of a diecast model as a toddler. After growing up in Dallas, Texas, he earned a journalism degree from Indiana University, worked in public relations for two manufacturers, and served as an editor and contributor to several well-known automotive publications. In his free time, Andrew loves exploring the Rocky Mountains' best back roads—when he’s not browsing ads for his next car purchase.


Julie Banovic

Associate Account Director

Julie Banovic is a trained storyteller, communications strategist, and a former TV News Reporter, with an expertise for identifying client needs and building dynamic relationships that deliver satisfaction.

She achieved success as an entrepreneur with Bureau Detroit, managing social media marketing, client communications, and content for several well-known brands, including a handful of automotive and mobility related companies.

An Emmy award nominated journalist, Julie spent more than 15 years reporting on TV from the newsrooms of CNN, WNEM-TV5, WWJ-TV62, and most notably, WXYZ-TV Channel 7. Julie holds a Bachelor of Arts degree in Communications from Loyola University of Chicago, is a graduate of Specs Howard School of Media Arts, and trained at the esteemed Poynter Institute. She lives in metro Detroit with her husband and two daughters.


Wendy Stachowicz

Internal Communications Director

Wendy Stachowicz is a bona fide employee communications professional with over 25 years of experience within the automotive industry, including work at General Motors Corporation and Chevrolet. 

An entrepreneur at heart, Wendy was instrumental in creating the industry’s first experiential employee-to-consumer vehicle brand advocacy program at General Motors.  Wendy believes that strong employee advocacy is the “secret sauce” to authentically reaching consumers at a grassroots level. 

Wendy thrives on writing relatable stories and developing employee engagement opportunities that not only drive positive business results, but also create a more meaningful work environment.

Outside of her love for employee communications, Wendy gives back to the community through volunteer work at CARE House Oakland and by supporting a variety of animal agencies. 


Beth Nichols

Managing Editor

After spending several years at Road & Track and Car and Driver, Beth knows far more about the auto industry than she ever wanted to, including the nonsensical stuff, such as how BMW “solved” its displacement-based model-naming problem in the age of forced induction, why there’s a Turbo trim level for the Porsche Taycan EV, and how anyone thought that the Chevy SSR was a good idea. (Granted, she still struggles with the last one.) She moved away from the Motor City and magazines during the pandemic and now revises, writes, edits and fact-checks content for Telemetry from Colorado.


Todd Losey

Executive Media Director

Todd is a self-described media nerd with a penchant for proving the value of digital media investment. Drawing on his eclectic background as a mechanical engineer, teacher, coach, sales rep, and account manager, Todd is able to guide brand, agency, creative, and production teams from ideation to execution. As a Detroit native, Todd’s 23 years of experience in the auto industry runs the gamut, from diagnosing tooling challenges on the factory floor to presenting annual media plans in the boardroom. Beyond auto, Todd has driven success for brands across a wide range of verticals, including CPG, QSR, Finance, B2B, eCommerce, Travel & Tourism, Health & Wellness, and Non-Profit. Regardless of the vertical, his unique, data-driven approach to media buying and planning has helped clients improve efficiency, over-deliver on media objectives, and grow revenue.


Efrain Olivares

Senior Account Manager

Efrain brings a deep background in media relations, strategic communications, and storytelling to Telemetry Agency. Having worked heavily within the automotive industry, Efrain has also worked extensively in motorsports, B2B tech, and consumer tech – all the while keeping a pulse on changing media trends to find a way to tell a client’s story.

Efrain holds a Communications degree from Cal State Long Beach, and upon graduating, worked as a journalist for a publishing house that produced numerous magazine and content for web properties. Raised with a passion for automobiles and motorsports, Efrain excels at understanding technical subjects, aiming to serve journalists and get the client’s story across to the consumers.

When not working, Efrain spends time drinking coffee with his wife, chasing his three young kids, or working on a small fleet of vintage cars.


Drew Johnson

Senior Content Editor

Drew Johnson is a lifelong gear-head that grew up thinking it was normal to spend weekends road-rallying in the passenger’s seat of an MGB. He graduated from Miami University with a business degree and has served as an editor and contributor to several well-known automotive publications. Drew resides in Cincinnati.

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