The tier 1 supplier and spin-off of Ford Motor Company tasked Telemetry with transforming its brand from an automotive supplier into a technology company.
Transforming a Tier-1 Supplier to a Tech-Forward Brand
A major tier 1 supplier approached Telemetry to become its public relations and social media agency of record, along with supporting a full brand overhaul. The catch? They needed a full brand overhaul that would be completed in stages – the first of which was on a very public stage – NASDAQ’s closing bell at the New York Stock Exchange.
Approach & Solution
Telemetry’s design team worked hand-in-hand with Visteon executives to capture the new vision for the brand. The company wanted investors and key audiences to see them as a tech-forward brand, not an automotive brand. Telemetry broadened Visteon’s color palette for a more modern look and feel, using blue hues with the brand’s original orange only for focal points. With executive buy-in on the new brand deck, Telemetry’s visual communications team developed matching display boards and videos for the digital displays and columns, as well as the NASDAQ marquee in Times Square.
The redesign was a massive success. Visteon executives and employees alike felt invigorated by the brand’s more modern look and feel. Telemetry was awarded additional work by Visteon, including design work for its upcoming corporate social responsibility report.