Press Release – Telemetry Agency

March 7, 2023 — No Comments

Telemetry Public Relations Expands Services with New Branded Content Division for Heavy Duty Trucking Industry

Industry-recognized integrated communications agency leverages its expertise in content writing to offer new marketing services for trucking companies.

NOVI, MI - Telemetry, a Detroit-based integrated communications agency, announced today the launch of telemetryTRANSMIT HD, a new service aimed at helping the heavy duty trucking industry develop compelling branded content. As a subdivision of telemetryTRANSMIT, Telemetry's industry-leading branded content division, telemetryTRANSMIT HD, will provide heavy duty trucking companies with a single service-resource to assist in crafting engaging content that resonates with their target audience, from content ideation through execution.

"We are excited to offer this new content creation service to the heavy duty trucking industry," said Craig Daitch, President of Telemetry Public Relations. "Our telemetryTRANSMIT division has a strong background in writing for the automotive industry, and we believe this expertise translates well to writing for heavy duty trucks. We understand the unique challenges and opportunities that heavy duty trucking companies face, and we are committed to helping them communicate their message in a way that resonates with their audience."

Telemetry Public Relations' telemetryTRANSMIT HD service will provide heavy duty trucking companies with a full suite of editorial resources to develop effective branded content. With years of experience in developing web and print content for companies such as TrueCar, Capital One, Nikon Metrology and others, Telemetry is well-equipped to help heavy duty trucking companies in all facets of content marketing. The telemetryTRANSMIT HD service will support the industry through content strategy development, editorial planning and management, content creation, as well as distribution and promotion.

Daitch notes that the heavy trucking industry is projected to see a 26% growth by 2030, according to data from the American Trucking Association. With the industry rapidly evolving to embrace autonomous technology and alternative fuel sources, Telemetry's expertise in developing engaging branded content can help companies stand out in a competitive market.

About Telemetry Public Relations

Established in 2020, Telemetry brings leadership, vision and strategy to clients seeking a fresh approach to communications. By creating a more powerful approach to multi-platform storytelling, Telemetry enables our clients to find their brand voice, resonating with an ever-evolving audience. Learn more at www.telemetryagency.com.

Published by Telemetry in Press Release

Tags: brand journalism, branded content, class 8 trucking, content creation, content marketing, trucking industry

February 23, 2023 — No Comments

Modificata Selects Telemetry as Public Relations Agency of Record

NOVI, Mich, February 23, 2023 – Integrated marketing and communications agency Telemetry today announces it has been chosen by tuning company Modificata to assist with strategic communications.

Created by professional sports car driver Jeff Segal, Modificata is a specialized automotive project management firm whose purpose is to create unique driving experiences that no longer exist in modern cars. In short, Modificata modifies sports cars to create a more engaging and exciting experience. A winner at Le Mans, Daytona and Sebring, Jeff understands that the latest technology might maximize outright performance, but does not always translate into a more enjoyable driving experience.

"We're thrilled to be partnering with Modificata,” said Craig Daitch, president of Telemetry. “Their passion for performance and customer experience mirrors our own commitment to delivering exceptional results for our clients. With Telemetry’s expertise in strategic communications, we're confident that we can help them reach new levels of success and recognition."

Images and video of current and past Modificata projects are available on the company’s Instagram page.

Published by Telemetry in Clients, Press Release

Tags: ferrari, jeff segal racing, modificata

December 1, 2022 — Comments are off for this post.

TrueCar taps Telemetry for Content Creation

DETROIT, Mich. (December 1, 2022) -- Integrated communications agency Telemetry today announced that TrueCar has selected Telemetry to assist in the development of car-related digital content.

Leveraging TelemetryTRANSMIT™, Telemetry's branded journalism division led by Andrew Ganz, Telemetry will apply its editorial rigor and automotive knowledge to assist TrueCar in post-funnel engagement.

"Since our inception, Telemetry and our TelemetryTRANSMIT division have dedicated its resources to creating top-tier automotive content for the industry," said Craig Daitch, president of Telemetry. "Having the opportunity to work with TrueCar's marketing leaders to engage their customers is an opportunity we are beyond excited for."

About Telemetry

Established in 2020, Telemetry specializes in brand-driven storytelling, helping companies find and speak to their desired audience. Taking a comprehensive approach to integrated communications, we adapt to the needs and projects of our diverse client base and deliver trusted messaging, expertly curated content, and aligned creative visuals to propel each business forward.

Visit telemetryagency.com to learn more about what we do and how we can collaborate with your team.

Published by Telemetry in Clients, Press Release

Tags: brand journalism, content marketing, digital content, new client, telemetrytransmit, truecar

October 6, 2022 — No Comments

Harbinger Selects Telemetry as Public Relations Agency of Record

Strategic communications agency Telemetry today announces it was selected as the public relations agency of record for Los Angeles-based automotive manufacturer, Harbinger. Launched by Telemetry at the 2022 North American International Autoshow (NAIAS) in Detroit, Harbinger was founded with a mission to bring modernization and fresh thinking to a market poorly addressed by electrification through the manufacturing of Class 4 to Class 7 medium-duty trucks.

“Harbinger is arriving to a medium-duty industry that is starving for innovation, and we’re elated to have been chosen to help tell the Harbinger story,” said Telemetry President and Principal Craig Daitch.

Led by co-founders John Harris, Phillip Weicker, and Will Eberts, Harbinger’s team is composed of EV specialists with decades of experience across the automotive, aerospace, and battery technology industries. Harbinger has uniquely differentiated itself through engineering excellence, bringing to market:

A proprietary eAxle combines the motor, inverter, and gearbox into an integrated unit, improving energy efficiency, lowering cost, and bringing critical safety improvements by enabling the battery systems to be positioned entirely inside the frame.
A liquid-cooled battery pack engineered for superior performance, lower cost, and a supplier-agnostic sourcing strategy. The pack design also takes advantage of cutting-edge casting technology to provide improved battery durability, safety, and lifespan.
A new driver-focused chassis architecture designed to improve safety, driver experience, and productivity through drive-by-wire steering and enhancements to vehicle ergonomics. In addition, a novel front suspension reduces vehicle overhang, improving driver visibility and vehicle maneuverability.

At NAIAS, Telemetry used its automotive media knowledge and expertise to assist Harbinger with its debut to a global audience of automotive and technology media. “Mobility is rapidly evolving across all segments of the automotive industry,” said Daitch. “To be given the opportunity to rapidly accelerate awareness for one of the commercial trucking industry’s fastest-rising startups at the predominant showcase of all things automotive was an incredible team effort. Both Telemetry and Harbinger look to additional collaborations and can’t wait to share what’s next!”

Published by Telemetry in Clients, Press Release

Tags: harbinger, new clients

June 22, 2022 — Comments are off for this post.

Andrew Ganz Joins Telemetry as Executive Editor, Consumer Automotive Content

NOVI, Mich. (June 14, 2022) -- Integrated marketing and communications agency Telemetry today announces the hire of Andrew Ganz as Executive Editor, leading the consumer automotive content under TelemetryTRANSMIT™ – the company’s brand publishing offering that matches clients with accomplished industry authors to drive narratives that advance the objectives of the brand.

"Andrew brings the type of experience we seek at Telemetry ," said Craig Daitch, Telemetry president and founder. "He has worked across all facets of the automotive industry with a mind for storytelling. We are excited for Andrew to bring a new and fresh vision for TelemetryTRASMIT."

Ganz joins Telemetry after gaining experience in public relations at two automotive manufacturers and serving as editor and contributor at several well-known automotive publications including Autotrader, Kelley Blue Book, and Motor Authority. With a journalism degree from Indiana University, Ganz will be focused on driving strategy and overseeing operations for TelemetryTRANSMIT™.

"As a storyteller always in search of an audience, I've found my place with the team at Telemetry,” said Ganz. “I'm looking forward to connecting our clients with the readers they never knew they could find."

Published by Telemetry in People, Press Release

Tags: new hires, people, Telemetry, telemetrytransmit

June 21, 2022 — Comments are off for this post.

Telemetry Relaunches, Announces Core Offerings

Integrated marketing and communications agency launches company pillars as part of extensive rebranding initiative

*Telemetry has rebranded as a fully integrated marketing communications agency.*

NOVI, Mich. (June 21, 2022) -- Integrated marketing and communications agency Telemetry today announces the relaunch of its brand in response to accelerated company growth and a renewed vision, introducing the official offering of its core pillars – telemetryTRANSMIT™, telemetryTRUST™ and telemetryVISION™.

“The evolution of Telemetry over the past two years is a direct result of the types of marketing and communication services our clients have asked of us, and our ability to consistently deliver them,” said Craig Daitch, president and founder of Telemetry. “Our relaunch of Telemetry could not have transpired so quickly if it weren’t for the talent we work with every day inside of our growing company.”

Over the past 24 months, Telemetry transformed from a traditional public relations wheelhouse into a fully integrated marketing communications agency navigating clients through the intricacies of the industries they seek to dominate. Telemetry now provides three core offerings:

telemetryTRANSMIT exists at the intersection of human truth and brand truth where Telemetry places clients with award-winning authors to collaboratively craft stories that transform messaging into actionable content, advancing the objectives of a brand at the speed of modern industry.
telemetryVISION creates brand assets that align with guidelines and best practices from across the digital publishing landscape, working in tandem with the telemetryTRANSMIT team to inform truly unique and purposeful visuals.
telemetryTRUST transforms old-school PR with decades of experience and deeply cultivated relationships to precisely place impactful stories with the right audiences for maximum impact.

In addition to its core pillars, the company announces telemetryBOOST – its offering that amplifies the power of those pillars with a deep understanding of the paid social and paid search algorithms, shortening the learning phase and accelerating efficiency to increase reach, consideration and revenue.

For more information on Telemetry and the company’s offerings, visit www.TelemetryAgency.com.

About Telemetry

Established in 2020, Telemetry brings leadership, vision and strategy to clients seeking a fresh approach to communications. By creating a more powerful approach to multi-platform storytelling, Telemetry enables our clients to find their brand voice, resonating with an ever-evolving audience. Learn more at www.telemetryagency.com.

Published by Telemetry in Press Release

May 17, 2022 — Comments are off for this post.

Telemetry Named Finalist for PR Campaign of the Year

Telemetry has been chosen as a finalist for PR Campaign of the Year for the 15th annual D Show. The agency's work on “Howe Foundation NFT Campaign,” is being recognized for its unique and contemporary communications strategy that allowed for unprecedented reach for the Howe Foundation, a nonprofit organization that aims to give equal opportunities to experience the passion of sports.

The D Show celebrates the best of advertising, marketing and PR in Detroit

“Being asked to conceptualize an NFT project that represented seminal moments in one of the greatest hockey players of all time’s career, by the Howe Family, wasn’t just an honor, it was an obligation” said Craig Daitch, President and Founder of Telemetry. “The D Show is in its 13th year and we’re fortunate to have been recognized for the hard work we put into this unique campaign.”

Telemetry secured focused coverage with Global News, The Athletic, NHL.com, The Detroit, Yahoo, the Detroit Free Press, among others, and the campaign was amplified by high-profile Twitter users like Michael Bublé and Dave Coulier, reaching an estimated coverage of 91 million readers digitally.

“It was an incredible team effort, and Telemetry represented the Howe Foundation with respect every step of the way.” said Travis Howe, member of the Howe Foundation and grandson to Gordie and Colleen Howe.

The D Show’s mission is to celebrate Detroit's advertising community with an annual award show including categories from all areas within advertising. This year’s sponsors include powerhouses like Meta, Yahoo, and Tiktok making it one of the biggest awards shows in advertising.

Other agencies recognized on the D Show’s short list include Weber Shandwick and Lafayette American. Having just celebrated its two-year anniversary, Telemetry is the youngest agency represented in the category.

This winner of PR Campaign of the Year and others will be announced at the D Show awards ceremony on Thursday, June 23 at 7pm at the Gem Theater in Detroit.

For more information about Telemetry, visit www.telemetryagency.com. To learn more about Telemetry’s work on the Howe Foundation, click here.

Published by Telemetry in Awards, Press Release

Tags: awards, howe foundation, NFT, Telemetry

May 1, 2022 — Comments are off for this post.

WiTricity Selects Telemetry as PR Agency of Record

NOVI, Mich. (May 1, 2022) -- Integrated marketing and communications agency Telemetry today announces it was chosen as the public relations agency of record for WiTricity, the leader in wireless charging for electric vehicles. The Telemetry team will help establish and communicate the brand’s narrative as the leading innovator of wireless charging for electric vehicles (EVs).

WiTricity’s proprietary magnetic resonance technology is applicable across passenger and commercial vehicles alike, with established global OEM partnerships, an aftermarket solution, as well as local initiatives like the Detroit Smart Parking laboratory. Founded in 2007, the company also assisted the Society of Automotive Engineers in the development of interoperable standards for wireless charging.

Telemetry will offer strategic expertise to aid WiTricity as the company navigates the automotive, energy and technology industries with transformative technology set to accelerate the adoption of EVs and setting the stage for future autonomy.

Published by Telemetry in Press Release