Telemetry has been chosen as a finalist for PR Campaign of the Year for the 15th annual D Show. The agency's work on “Howe Foundation NFT Campaign,” is being recognized for its unique and contemporary communications strategy that allowed for unprecedented reach for the Howe Foundation, a nonprofit organization that aims to give equal opportunities to experience the passion of sports.
“Being asked to conceptualize an NFT project that represented seminal moments in one of the greatest hockey players of all time’s career, by the Howe Family, wasn’t just an honor, it was an obligation” said Craig Daitch, President and Founder of Telemetry. “The D Show is in its 13th year and we’re fortunate to have been recognized for the hard work we put into this unique campaign.”
Telemetry secured focused coverage with Global News, The Athletic, NHL.com, The Detroit, Yahoo, the Detroit Free Press, among others, and the campaign was amplified by high-profile Twitter users like Michael Bublé and Dave Coulier, reaching an estimated coverage of 91 million readers digitally.
“It was an incredible team effort, and Telemetry represented the Howe Foundation with respect every step of the way.” said Travis Howe, member of the Howe Foundation and grandson to Gordie and Colleen Howe.
The D Show’s mission is to celebrate Detroit's advertising community with an annual award show including categories from all areas within advertising. This year’s sponsors include powerhouses like Meta, Yahoo, and Tiktok making it one of the biggest awards shows in advertising.
Other agencies recognized on the D Show’s short list include Weber Shandwick and Lafayette American. Having just celebrated its two-year anniversary, Telemetry is the youngest agency represented in the category.
This winner of PR Campaign of the Year and others will be announced at the D Show awards ceremony on Thursday, June 23 at 7pm at the Gem Theater in Detroit.