Telemetry Launches New TrueEdit AI™ Editing Services to Audit, Humanize Machine-Generated Content
- Craig Daitch
- Apr 3
- 3 min read
Artificial Intelligence often excels but occasionally makes mistakes; TrueEdit AI™ service acts as an affordable solution to reduce reputational risks
NOVI, Mich, April 3, 2025 — Companies are increasingly comfortable using AI-generated content for communications, marketing, and news. They’re less comfortable suffering the embarrassing blowback—including the loss of trust and reputation harm—when AI-generated content gets the story wrong.
“Machines — specifically AI — that ‘write’ copy for page-ranking search algorithms need an actual human editor,” said Craig Daitch, CEO and founder of Telemetry. “Leaning too hard on AI-generated content isn’t risk-free and, in many cases, doesn’t save money. Syntax isn’t context. AI suffers no penalty for being factually inaccurate or looking fake. You do.”
The Darkside of AI Content: Embarrassing Corrections, Reputational Risks
Vice magazine noted that even publishers put themselves at risk by skipping human editing. One company had to issue a 163-word correction to a story that contained five errors, spurring debate about the use and efficacy of machine-generated content.
A study from Deloitte and the USC Marshall Peter Arkley Institute for Risk Management found that “20% of companies reported their AI models or their related outputs could be flawed, biased, or defective or cause social harm. “Reputational damage” was noted as one of those risks.
“Actual errors are uncommon, but even without ‘errors,’ people can tell when AI wrote something. It just looks phony,” continued Daitch. "With the right approach, organizations can effectively balance AI efficiency with SEO performance, but without proper strategy and oversight, companies risk compromising both their search visibility and brand credibility."
The agency has a blended team of more than fifty writers and editors who create content through a rigorous process that includes SEO, fact-checking and editing, all as part of its core brand publishing offering.
Brand publishing is a subset of content marketing in which original material is developed to inform, engage and drive various business outcomes, such as improved site traffic, increased time on site and lead generation, for both B2B and B2C companies.
TrueEdit AI™ Editorial Services
Telemetry's team has combined everything they’ve learned in the last five years in auditing and amending clients’ content into their newly launched AI-editing service.
Telemetry's TrueEdit AI™ merges efficiency with storytelling context and accuracy. The team audits AI-assisted drafts, transforming them into fact-checked, brand-aligned, publishable and error-free content. Stories are refined for clarity, tone and flow. Experienced editors, informed by decades of publishing, media and communications experience, sharpen story structures, eliminate awkward phrasing and ensure that every word feels intentional and authentic.
Services include:
Fact-Checking and Substantiation: Telemetry audits and verifies facts, sources, and claims — removing word-salad hallucinations and generalizations — so that companies’ content is credible, trustworthy and ready for any audience.
Brand and Voice Calibration: Even the smartest AI tool can’t replicate brands’ unique voices. Telemetry aligns content with a company’s brand editorial conscience, messaging and style guide, creating a consistent experience across different media.
AI Workflow Consulting: Telemetry builds smarter, more scalable content pipelines, having ideated, drafted and edited 3,000 consumer-facing stories for one company alone. From story development to line- and copy-editing handoff, Telemetry designs content workflows that can combine AI efficiency with human oversight — so companies can scale without compromising quality and improving SEO.
Legacy Content Optimization: Every company’s content archive holds untapped potential for new audiences. We use AI to identify outdated or underperforming content, then refresh and recast evergreen stories with our editorial team. We update the context of stories and optimize these for search.
For more information about Telemetry and its services, please visit www.telemetryagency.com.
About Telemetry
Founded in 2020, Telemetry is an agency specializing in content strategy and brand journalism, strategic communications and technology research and analysis. Telemetry serves the automotive, technology, mobility, and transportation industries. We help brands connect with their audiences through storytelling, earned and owned media, messaging and data-driven, original research.