Over the last four years, Telemetry has evolved. Ironically, the evolution of our services aligns closer with our initial vision today than when we first launched. As an integrated communications agency, we leverage content marketing to connect with our client’s audiences and help them drive engagement. However, creating high-quality content that is engaging, informative and scalable can be a challenge, especially for brands with limited resources.
That’s where we found a purpose. We put our decades of experience in publishing through a rigorous process, complete with plenty of trial and error, to get to a point of confidence:we can’t just think like a publisher, we need to outthink publishers.
So, we started at the source.
We focused on quality. Our team adhered to the same standards they abided by while working for publishers as they do for our clients: create content that is well-researched, well-written, informative and engaging. Apply an unsurpassed editorial lens with multiple rounds of reviews and editing to ensure that every piece of content meets our standards.
We also brought a deep understanding of the brands we support. We’re integrated into Capital One’s Automotive Learning Center as a co-developed newsroom. Our knowledge of their goals becomes our goals, allowing us to create content aligning with their voices, values, and strategies.
Last, but certainly not least, is our ability to scale. Over the last three years we’ve published nearly 3000 articles on a wide variety of automotive topics – from segment comparisons to help consumers make the right vehicle choices to regional toll system guides, how EVs work and more irreverent pieces such as why America is infatuated with Buc-ee’s. On behalf of companies such as Capital One, TrueCar, CDK Global and others, we meet the velocity and scale equivalent of what an established endemic magazine produces every month, bylined by some of the best journalists in the automotive industry. That doesn’t happen without serious infrastructure that enables us to manage the inflow of ideas through the outflow of deliveries to our clients.
We are grateful to our employees for their dedication and hard work and to our clients for allowing us to help them reach their content marketing goals. Together, we have achieved great things, and we look forward to continuing to grow and innovate in the future.
