DETROIT, Mich. (July 7, 2022) — Integrated communications agency Telemetry today announced Cars and Culture with Jason Stein has selected Detroit-based Telemetry to lead its strategic communications, drive growth and build a larger audience of consumer and business viewers and listeners.
“We’re honored to have the opportunity to work with Jason and his staff,” said Craig Daitch, president and founder of Telemetry. “Jason is bringing a fresh voice to the cultural aspects of car content with can’t-miss interviews. We couldn’t be more excited to help this unique property continue to grow.”
“Cars & Culture with Jason Stein” debuted on SiriusXM’s radio programming in May 2021 as a weekly show, with actor and businessman Mark Wahlberg as its first guest. With more than 60 episodes since launch, “Cars & Culture with Jason Stein” features longform, in-depth and unique interviews with automotive-obsessed actors, musicians, athletes and business leaders from around the world. “Cars & Culture with Jason Stein” airs four times per week on Business Channel 132 with rebroadcasts on the Apple Podcast, Spotify, Pandora, Stitcher and SiriusXM channels.
Late last year “Cars & Culture with Jason Stein” launched its own YouTube channel in combination with multiple social platforms, attracting nearly 10,000 YouTube subscribers to date.
Stein, CEO of multimedia brand Flat Six Media and President of automotive consultancy motormindz, is a journalist, radio host, moderator and personality with in-depth knowledge of the automotive industry, serving up insightful and entertaining stories — from inside the boardroom to the race track.
Previous guests include Formula 1 CEO Stefano Domenicali; Coldplay bass player Guy Berryman; TV personality Jay Leno; NFL executive John Elway; Ford Motor Co. Chairman Bill Ford; Penske CEO Roger Penske; NASCAR President Steve Phelps; and many more.
Telemetry will offer “Cars & Culture with Jason Stein” strategic expertise to drive subscriber growth through paid media amplification as well as provide unique insights for social media planning and guest identification.
“We are excited to team with Telemetry’s talented team to bring greater attention to the exciting work we’re doing in the radio and multimedia space,” Stein said. “Craig’s experience and leadership, combined with global clients, are the foundation for a successful partnership. We’re honored to grow our businesses together.”
Established in 2020, Telemetry specializes in brand-driven storytelling as well as helping companies find and speak to their desired audience. Taking a comprehensive approach to integrated marketing communications, we adapt to the needs and projects of our diverse client base and deliver the trusted messaging, expertly curated content, and aligned creative visuals to propel each business forward. Visit telemetryagency.com to learn more about what we do and how we can collaborate with your team.