May 17, 2022Comments are off for this post.

Telemetry Named Finalist for PR Campaign of the Year

Telemetry has been chosen as a finalist for PR Campaign of the Year for the 15th annual D Show. The agency's work on “Howe Foundation NFT Campaign,” is being recognized for its unique and contemporary communications strategy that allowed for unprecedented reach for the Howe Foundation, a nonprofit organization that aims to give equal opportunities to experience the passion of sports.

The D Show celebrates the best of advertising, marketing and PR in Detroit

“Being asked to conceptualize an NFT project that represented seminal moments in one of the greatest hockey players of all time’s career, by the Howe Family, wasn’t just an honor, it was an obligation” said Craig Daitch, President and Founder of Telemetry. “The D Show is in its 13th year and we’re fortunate to have been recognized for the hard work we put into this unique campaign.”

Telemetry secured focused coverage with Global News, The Athletic, NHL.com, The Detroit, Yahoo, the Detroit Free Press, among others, and the campaign was amplified by high-profile Twitter users like Michael Bublé and Dave Coulier, reaching an estimated coverage of 91 million readers digitally.

“It was an incredible team effort, and Telemetry represented the Howe Foundation with respect every step of the way.” said Travis Howe, member of the Howe Foundation and grandson to Gordie and Colleen Howe. 

The D Show’s mission is to celebrate Detroit's advertising community with an annual award show including categories from all areas within advertising. This year’s sponsors include powerhouses like Meta, Yahoo, and Tiktok making it one of the biggest awards shows in advertising. 

Other agencies recognized on the D Show’s short list include Weber Shandwick and Lafayette American. Having just celebrated its two-year anniversary, Telemetry is the youngest agency represented in the category.

This winner of PR Campaign of the Year and others will be announced at the D Show awards ceremony on Thursday, June 23 at 7pm at the Gem Theater in Detroit. 

For more information about Telemetry, visit www.telemetryagency.com. To learn more about Telemetry’s work on the Howe Foundation, click here

May 1, 2022Comments are off for this post.

WiTricity Selects Telemetry as PR Agency of Record

NOVI, Mich. (May 1, 2022) -- Integrated marketing and communications agency Telemetry today announces it was chosen as the public relations agency of record for WiTricity, the leader in wireless charging for electric vehicles.  The Telemetry team will help establish and communicate the brand’s narrative as the leading innovator of wireless charging for electric vehicles (EVs).

WiTricity’s proprietary magnetic resonance technology is applicable across passenger and commercial vehicles alike, with established global OEM partnerships, an aftermarket solution, as well as local initiatives like the Detroit Smart Parking laboratory. Founded in 2007, the company also assisted the Society of Automotive Engineers in the development of interoperable standards for wireless charging.

Telemetry will offer strategic expertise to aid WiTricity as the company navigates the automotive, energy and technology industries with transformative technology set to accelerate the adoption of EVs and setting the stage for future autonomy.

February 1, 2022Comments are off for this post.

Telemetry Adds Beth Nichols as Managing Editor

Beth Nichols joins Telemetry as managing editor.

NOVI, Mich. (February 1, 2022) -- Integrated marketing and communications agency Telemetry today announces the growth hire of Beth Nichols as Managing Editor. Nichols will manage content for the company’s consumer automotive wing, delivering magazine-quality editorial on behalf of brands.

"Beth brings a wealth of copy-room experience, automotive knowledge, and fact-checking rigor to the editing process," said Craig Daitch, Telemetry president and founder. "She will help ensure our brand-publishing clients receive well-manicured and error-free copy."

Nichols joins Telemetry after spending several years as an editor at Road & Track and Car and Driver. She earned a bachelor’s degree from the University of Michigan.

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