Automotive Insights, Communication Strategy, and Content Services
Telemetry pioneers automotive intelligence, strategic communications and content services that transform the industry.
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Who We Are
Established in 2020, Telemetry is a strategic communications firm specializing in content services, research, and advisory solutions tailored for the automotive, mobility, and transportation industries. We help brands connect with their audiences through profound storytelling, precise messaging, and data-driven insights.
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Why Telemetry?
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INDUSTRY EXPERTISE
Our team brings decades of combined experience in the automotive, mobility, and transportation industries. Sam Abuelsamid, a leading auto technology analyst and former engineer, provides deep technical expertise. Chris Terry, a seasoned media relations and speechwriting expert, has created communication plans for several OEMs and Tier 1s. Telemetry founder Craig Daitch, a veteran in automotive marketing, publishing, and communications, brings strategic insights from his experiences at Ford, General Motors, and other mobility-focused organizations.
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AWARD-WINNING STORYTELLING
Telemetry elevates brands through "enterprise storytelling." We've launched Harbinger Motors globally, secured international coverage for May Mobility's autonomous shuttles, positioned Zero Emission Industries as a hydrogen fuel-cell leader, and managed communications for IAC Group's 18,000 employees and 100,000+ social followers. Our strategies transform industry developments into compelling narratives that resonate with media, stakeholders, and consumers.
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RESEARCH, INSIGHTS, AND CONSULTING
We are unique in having a recognized industry analyst on staff. Telemetry provides in-house market and technology research, analysis, and consulting services. Telemetry's Sam Abuelsamid is a prolifically cited auto technology expert (ten years as an analyst and 20 years as an auto engineer and journalist). We research and create market/technology reports that identify trends, earned media stories, content frameworks, and actionable marketing and technology roadmap intelligence.
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STRATEGY +
BRAND JOURNALISM
We bring together two formidable strengths: unparalleled technology/industry insight with a prolific, SEO-driven brand journalism practice that's created over 3,000+ published stories for clients such as Capital One, CarGurus, CDK Global, and TrueCar. We engineer content that is discoverable, authoritative, and aligned with search intent working with some of the world’s largest publishers and financial institutions.
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Our Core Services
HELLO
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Content Services
With thousands of articles published for a global portfolio of clients in publishing, financial services, and mobility, Telemetry has become the authority in automotive-based brand-driven content development, engineering a scalable process that enables brands to work with bylined, accredited journalists, editors, and talented copywriters.
Brand Publishing
Telemetry is a leading content partner in the automotive industry, providing engaging brand journalism for respected clients. As the content engine for Capital One's Automotive Learning Center, we offer scalable content in the form of articles to assist consumers with automotive financial decisions — from first looks to comparisons, reviews, and how-to content. Our expertise encompasses high-performance editorial and sponsored content for industry leaders like U.S. News, CarGurus, and TrueCar. With a network of over 60 vetted, bylined contributors, we ensure quality and consistency from concept to execution, enhancing brand performance and visibility.
Editorial Services
Editorial rigor anchors Telemetry's publishing services through structured editing that enhances clarity and engagement; fact-checking that ensures accuracy; tailored copywriting that balances objectives with authentic voice; professional proofreading for error-free content; and custom style guide development that maintains brand consistency across all automotive content channels.
Sales Enablement
Telemetry develops training modules, reference guides, sales playbooks, and content that helps teams communicate more effectively. Our expertise in market research and communication strategy allows us to create white papers, email sequences, and messaging frameworks that support sales conversations. We also develop executive-level sales presentations that clarify value propositions and competitive positioning. By providing clear, data-driven materials, Telemetry helps sales teams engage prospects and close deals more efficiently.
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Strategic Communications
Telemetry develops and executes communication strategies and public relations programs that enhance brand awareness, bolster legitimacy and authority, and reshape stakeholder perceptions.
Corporate Communications
Telemetry creates comprehensive communications plans that build companies’ stakeholder trust, telegraph core values, focus messaging, grow awareness, and “engineer legitimacy” with both internal and external audiences.
Speech Writing/Presentation Development
We’ve written keynote addresses on company strategy, technology, and public policy for the CEOs and VPs of OEMs and Tier 1 suppliers at the biggest events in the world. We make technology meaningful.
Media Relations
Telemetry has deep, decades-long relationships with A+ auto, technology, and business media. We can help guide the development of stories that improve the likelihood of media coverage and pitch these stories.
Internal Communications
Your employees are among your most valuable assets and audiences. We help improve trust, company transparency, and satisfaction with the C-suite. We can help establish and reinforce company values with employees.
Thought Leadership
Telemetry creates and places op-eds, position papers, and social posts that earn credibility through insight and expertise. We create thought content and delivery methods that grow awareness and build trust.
Crisis Communications
Bulletproof, actionable crisis communications plans protect companies and shareholders like good healthcare insurance, ensuring that calamities don’t metastasize into reputational catastrophes.
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Market Research and Advisory Services
Sam Abuelsamid, our VP of Market Research, brings unparalleled analytical rigor to every industry assessment we deliver. His methodical approach ensures that our advisory services translate complex market dynamics into actionable intelligence that gives your business a competitive edge.
Syndicated Research
Telemetry leverages a wealth of experience in automotive industry market research and analysis to develop a portfolio of syndicated research reports. Topics include global vehicle sales forecasts broken out by market regions, relevant advanced technologies, and competitor rankings. Upcoming reports will cover powertrain forecasts for internal-combustion engine, hybrid, plug-in hybrid, extended-range electric vehicles, battery -electric vehicles, and fuel-cell vehicles; ADAS and automated driving, including sensing and computing; and software-defined vehicles, along with other topics of interest.
Custom Research and Advisory Services
Telemetry provides custom market research and advisory services tailored to the specific needs of clients. Custom research may include dedicated forecasting, technology analysis, and competitive benchmarking. Advisory briefing services are also available to provide clients with curated briefings on transportation and mobility topics of interest based on information and data gathered by Telemetry’s research team.
Marketing Support
We offer bespoke, independent third-party content, including white papers, articles, and opinion pieces that draw on our wealth of market research and analysis experience to help support the messaging of clients. As an independent research practice, Telemetry will produce content that is backed up by our research and aligns with the client’s needs.
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TrueEdit AI™ Editorial Services
Telemetry's TrueEdit AI™ is where machine efficiency meets human precision. Built on years of professional editorial experience, it’s our signature process for transforming AI-assisted drafts into fact-checked, brand-aligned, and publish-ready content. The result is clean, confident writing that feels intentional—because it is.
Content Review and Refinement
We take your AI-generated drafts and refine them for clarity, tone, and flow. Our editors bring a human touch that sharpens structure, eliminates awkward phrasing, and ensures every word feels intentional and on-brand.
Fact-Checking and Substantiation
AI is fast, but not always accurate. We verify facts, sources, and claims — removing hallucinations and vague generalizations — so your content is credible, trustworthy, and ready for any audience.
Brand and Voice Calibration
Even the smartest AI can’t replicate your unique voice. We align content to your brand tone, messaging, and style guide, creating a consistent and authentic experience across every touchpoint.
AI Workflow Consulting
We help you build smarter, more scalable content pipelines. From prompt development to editorial handoff, we design workflows that combine AI efficiency with human oversight — so you can scale without compromising quality.
Legacy Content Optimization
Your content archive holds untapped potential. We use AI to identify outdated or underperforming content, then refresh and elevate it with human-led editing, factual updates, and SEO optimization.
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News & Insights
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Case Studies
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Capital One
Driving a Leading Auto Lender to New Heights
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Capital One, a Fortune 100 financial services institution, needed to build an industry-leading automotive educational website for its auto lending division. They faced intense competition from legacy brands with decades-long head starts in the market.
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The client required a scalable SEO and editorial marketing strategy while navigating complex cross-functional teams, including brand, marketing, product, and legal. They needed streamlined content production processes that maintained quality without excessive review cycles.
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Telemetry implemented a newsroom-style approach with top industry talent, delivering 3,000+ high-quality articles that drove triple-digit year-over-year audience growth. The content successfully established an SEO presence and powered paid distribution campaigns, achieving awareness lift and ad recall that exceeded both industry and enterprise benchmarks.
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TrueCar
Building Post-Purchase Relationships Through Content
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TrueCar, a leading automotive marketplace, launched TrueCar Unlocked to build deeper relationships with customers after purchase. Telemetry was brought on to create newsletter and blog content that would keep new car owners engaged within the TrueCar ecosystem.
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Telemetry developed a research-backed content strategy that aligned with the real-life affinity cycles of new car ownership — from routine maintenance to the joy of road trips. Every topic was authored to anticipate customer needs and deepen brand loyalty through relevance and timing.
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After Google’s October 2023 core update, which rewarded helpful, high-quality content, TrueCar was named a top performer in the automotive category by Semrush. Telemetry’s strategy contributed to this recognition and led to expanded work, including B2B dealer newsletter support.
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Mcity
Wireless Charging: Promoting V2G Capabilities to Improve Electric Grid Stability
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The University of Michigan’s Mcity — a world-class test facility and proving ground for connected and automated vehicle technologies—needed to regain the AV spotlight and send a strong public policy message to NHTSA regulators, auto and tech companies, and Congress.
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Using a scheduled Mcity event for federal officials and sponsors like the National Science Foundation, Telemetry arranged to have a story published based on a media interview with Mcity’s Director. By using an embargo during a specific time during the event with one key journalist, we hoped to break the story of Mcity’s call to action for regulators.
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As planned, the story ran during the event. Notably, the Associated Press article was picked up by The Hill, a key Washington, D.C.–based publication, ensuring visibility among regulatory stakeholders. The University of Michigan’s authority on the subject was reinforced as 72 additional outlets — including several ABC, CBS, NBC, and FOX local affiliate stations — ran the story.
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WiTricity
Wireless Charging: Promoting V2G Capabilities to Improve Electric Grid Stability
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Since 2012, WiTricity has pioneered wireless inductive charging technology for EVs, years ahead of competitors. WiTricity struggled to gain market recognition, while Tesla generated significant media attention by merely teasing similar technology without an actual product. WiTricity needed to reposition itself from “startup” to “industry leader” with deployable technology.
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Telemetry executed a targeted media campaign highlighting WiTricity's technological leadership through automotive press outreach, analysts, hands-on journalist demonstrations, strategic industry event participation, and messaging that positioned their wireless charging technology as a solution for green grid challenges.
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We executed media relations campaigns that shifted the narrative from "long-time startup" to "industry innovator with deployment-ready technology." Telemetry secured prestigious speaking spots at SXSW and the Center for Automotive Research's Management Briefing Seminar, with content we created that positioned WiTricity as a market leader.
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